华北水利水电大学学报（社会科学版）

高校网球文化是网球文化的重要组成部分,高校也是网球文化传播的重要载体,承载着网球文化的理论研究、技战术发展和社会意识形态的传播。中原经济区战略的提出,为河南及周边地区的经济发展提供了强有力地支持,对高校的建设和发展产生积极的影响,为高校网球文化发展迎来新的机遇和挑战。研究河南省高校网球文化传播,对于提升体育文化软实力,培养大学生终身体育文化意识,响应全民健身计划具有积极作用。

The university tennis culture is an important part of Tennis culture,and universities are important carriers of the tennis culture dissemination. Universities carry the duty of tennis culture theory research,technical and tactical development and propagation of social ideology. The action of putting forward the strategy of the Central Plains Economic Zone provides strong support for Henan and thesurrounding-region's-economic-development,has a positive impact on construction and development of colleges and universities,and brings new opportunities and challenges to the university tennis culture development. The study of tennis culture communication inHenan's universities will play a positive role in enhancing the soft power of sports culture,raising the university student's lifelong sports culture consciousness,andresponsing to the national fitness program. On this background,this study analyzes the connotation of university tennis culture dissemination,using the method of literature,expert interviews and other technics to analyse and summary on the university tennis culture dissemination phenomenon,and provide the basis for the rapid development of tennis cultural in universities.