华北水利水电大学学报（社会科学版）

随着现代信息技术的迅速发展,信息传播和网络舆论生态发生了深刻变革,网络已成为中国共产党意识形态建设和话语传播的新型场域和重要阵地。当前,网络信息霸权、多元文化思潮、网络谣言、网络信息安全以及主流媒体跟进不力等挑战和困境,直接冲击着中国共产党网络意识形态话语建构。有鉴于此,我们要抓住时代机遇及技术、资源和理论优势,在把握规律中不断探寻中国共产党网络意识形态话语的建构路径。一方面,主流网络媒体要敢于发声、善于发声,进一步打造意识形态话语的民族特质、现代特质、创新特质和人民特质,形成有说服力的理论作品,并不断推进意识形态话语的网络化;另一方面,强化制度建设,通过依法治网、丰富载体、创新形式、组建网军,掌握网络意识形态传播的主动权和话语权。

Since the new century,with the development of modern information technology,profound changes have taken place in the dissemination of information and the network opinion ecology. Internet has become a new field for the ideological construction and discourse transmission of the Communist Party of China. At present,the challenges such as hegemony of network information,multiculturalism,internet rumors,network information security and the failure of major media reports in a timely manner directly impact the construction of the Party's network ideology. In view of the above,we must seize the opportunity and make good use of the advantages of technology,resources and theory to achieve the goal in two aspects.